Latest News

Can Gen Z Achieve the American Dream? A �鶹AV Marketing Professor Weighs In

andrea.baylian@csun.edu — Thu, 24 Oct 2024 21:15:49 +0000

October 24, 2024

The house, the white picket fence, multiple kids and the garage to hold the two cars. This, as cliche as it may sound, has been the picture-perfect concept of what many consider to be the American Dream.

It’s a concept, however, that many Gen Z college students struggle to imagine as achievable anymore. The dream of someday buying a house seems even further out of reach as inflation continues to rise. Recent college graduates worry whether they’ll be able to find a job with a livable wage.

California State University, Northridge marketing professor Kristen Walker assures that these “ebbs and flows” in the economy happen and the worries of today’s college graduates are similar to those of graduates in years past….

For more of the media release: https://newsroom.csun.edu/2024/10/22/can-gen-z-achieve-the-american-dream-a-csun-marketing-professor-weighs-in/

As Inflation Still Persists, Consumers are Changing Their Behavior, Nazarian College Prof says

pam.russell@csun.edu — Wed, 02 Oct 2024 23:35:50 +0000

October 2, 2024

Eating out less. Pushing off that home purchase. Cancelling the monthly gym membership.

These are just some of the ways American consumers are trying to save money as they navigate increased everyday prices that have forced households to become more conscious about their purchasing decisions. That means searching for more deals, cutting back on some essentials or changing shopping habits altogether.

While inflation rates have leveled off from their 2022 peak, high costs are still affecting the day-to-day lives of most people, according to California State University, Northridge marketing professor Mariam Beruchashvili. That has caused many consumers to trade down and spend less, when possible.

“The truth is, Americans are feeling the pinch right now, especially in gas and food prices,” Beruchashvili said. “While costs have plateaued recently, consumers are still changing their behaviors, which includes eating even more often at home, trading down to cheaper products, and shopping at retailers’ consumers perceive are doing better at managing prices.”

For more of the media release: https://newsroom.csun.edu/2024/10/02/as-inflation-still-persists-consumers-are-changing-their-behavior-csun-prof-says/

David Nazarian Receives Honorary Doctorate from Alma Mater

pam.russell@csun.edu — Wed, 05 Jun 2024 23:08:15 +0000

June 5, 2024

Business leader and �鶹AV graduate David Nazarian '82 received an honorary Doctor of Humane Letters at the 2024 commencement ceremony for the college that bears his name.

Nazarian is CEO and founder of Nimes Capital. In his 30-year career, Nazarian has established a consistent track record of identifying opportunities ahead of the pack, actively managing those investments and executing effective monetization strategies across a diverse range of investment classes and industries.

Nazarian’s history as a visionary investor and business builder began with his active involvement in his family’s early identification of the potential for wireless communications technology which ultimately became part of Qualcomm Inc., one of the most successful corporations in the history of the telecommunications industry.

In addition to his business activities, Nazarian is extremely active in the greater Los Angeles community through his support of numerous charitable organizations, including his role as chair of the Investment Committee and a member of the Board of Directors of the UCLA Foundation, his involvement with the Board of Governors and Investment Committee for the Cedars-Sinai Medical Center and his membership on the USC Marshall School of Business Board of Leaders.

After earning his bachelor’s degree in business administration from �鶹AV, Nazarian received his MBA from the University of Southern California.

In March 2014, Nazarian pledged to help lead a $25 million fundraising drive and launched that effort with a $10 million cash gift. In recognition of his gift and pledge of continued support, �鶹AV named its college of business the David Nazarian College of Business and Economics. The gift enhances entrepreneurship and international programming, provides professional development and career assistance to students, and elevates the success of women in business.

LS Trust Marketing Wins Over Judges: Meet the Latest Winner of the Bull Ring Competition

andrea.baylian@csun.edu — Fri, 17 May 2024 15:51:33 +0000

May 17, 2024

In this year’s 9th Annual Jeff Marine Bull Ring New Venture Competition, five finalist teams stepped onto the stage with confidence, armed with visions to transform their respective industries. The top five finalist teams were Atlas, Practice and Potential, ReCreate, Rethrifted, and LS Trust Marketing

The winning pitch came from finance major, Laci Sanchez who won the first-place prize of $10,000 for her social media production company, LS Trust Marketing.

With a larger team and an expanded array of services, LS Trust Marketing aims to become the go-to destination for brands seeking to maximize their online presence and engagement.

In a post-pitch interview, Sanchez expressed gratitude for the opportunity to showcase her social media production company. “The �鶹AV Bull Ring is a great way to grow and learn for your business," Sanchez says. "I have such a sense of gratitude for everyone involved, and I encourage others to try out for the next Bull Ring.” Sanchez adds that with the support from the Bull Ring Competition, she is poised to bring her vision to life and leave a lasting mark on the market.

“The Bull Ring, to me, is more than just a competition. It’s an opportunity for our students to receive direct mentorship, obtain critical early-stage resources, and ultimately move their new venture ideas to the next level,” Adds Ryan Holbrook, Entrepreneurship Program Director for Nazarian College: “The final event is a chance for us to all come together as a community and celebrate the culture of entrepreneurship and innovation at �鶹AV.”

Chandra Subramaniam, dean of the David Nazarian College of Business and Economics, says the achievement of the finalist teams serves as a "testament to the boundless potential of entrepreneurship, innovation and ambition. The journey from concept to reality exemplifies the spirit of perseverance and determination that fuels the entrepreneurial landscape."

Check out the highlights from the event on YouTube: https://youtu.be/vYM-4KpkoNg

Introducing the Bookstein Real Estate Center

andrea.baylian@csun.edu — Tue, 07 May 2024 21:02:07 +0000

May 7, 2024

The David Nazarian College of Business and Economics unveiled a new name for the college’s real estate center on May 6 in honor of Harriet and Harvey Bookstein and their generous support of the college. Chandra Subramaniam, dean of Nazarian College, announced that the college’s Center for Real Estate would now be known as the Bookstein Real Estate Center.

The event, held at the Orchard Conference Center, brought together students, faculty, alumni and community leaders. Attendees heard from distinguished guests, including Harvey and Harriet Bookstein, �鶹AV President Erika Beck and Dean Subramaniam, to learn more about the center’s mission to educate future generations of real estate professionals, advance the profession and real estate law, and serve as a resource.

“Harvey and Harriet Bookstein have once again shown their unwavering support of Nazarian College with their generous contribution to our real estate program,” said Dean Subramaniam. “Their long-time philanthropic and volunteer support has benefited countless students and served as an inspiration for many over the years. That’s why we are thrilled that Nazarian College’s Center for Real Estate will now be known as the Bookstein Real Estate Center in recognition of their generous philanthropy and good citizenship.”

Harvey Bookstein said he and his wife were honored to have the center named after them.

“Harriet and I are pleased to support Nazarian College and its continuing efforts to advance real estate knowledge and educate future generations of real estate leaders and professionals through timely research, education programs and community involvement,” he said. “We feel so fortunate that we are able to help Nazarian College build a thriving real estate program that will benefit its students as well as the communities in which they will ultimately work."

As part of the evening’s event, Mr. Bookstein moderated a panel discussion on issues facing today’s real estate market. Three specialists—Keltie Cole, division president of KB Home Los Angeles/Ventura; Paul Jennings, principal of OCS Energy and expert in commercial real estate; and Cleo McDougald, senior vice president, CRE Credit Risk, for IDB—discussed the impact of interest rates on residential and commercial properties, new home construction, including ADUs, and housing supply issues, among other topics.

Harvey Bookstein, a certified public accountant who graduated from �鶹AV in 1970 with a bachelor’s degree in business administration, has nearly 50 years of public accounting experience and specializes in providing tax, accounting and business consulting services to clients in the real estate and high-net-worth practice areas. He is recognized as one of California’s most respected certified public accountants. Bookstein is a senior partner of the prestigious national CPA firm Armanino LLP. He specializes in financial issues relating to children, divorce and the development of strategies to pass family wealth from one generation to the next.

Harriet Bookstein is a successful business manager who works with high-profile leaders in the business and entertainment industries. Her clients range from performers to executives.

The Booksteins have been longtime supporters of �鶹AV and the Nazarian College. Over the years, Harvey Bookstein has guest lectured in dozens of classes and mentored hundreds of �鶹AV students. In 2005, he and his wife donated $1 million for the creation of the Harvey and Harriet Bookstein Chair in Taxation and the Bookstein Institute for Higher Education in Taxation.

Read the news release and the �鶹AV Today article.

Nazarian College Students Take Behind-the-Scenes Tour of SoFi Stadium

andrea.baylian@csun.edu — Mon, 06 May 2024 17:09:53 +0000

May 6, 2024

Group Photo at SoFi Stadium

Nearly 30 students majoring in business at Nazarian college recently got a private tour of one of Los Angeles' most iconic sports and entertainment venues—SoFi Stadium.

Nestled in Inglewood, California, the stadium is a 70,240-seat sports and entertainment indoor-outdoor stadium that is home to two pro football teams—the Los Angeles Rams and Chargers. Since its grand opening in September 2020, the stadium has quickly become an iconic landmark

Accompanied by Real Estate lecturer, Norman Chung and guided by SoFi Stadium staff, the students explored the inner workings of the facility, including its state-of-the-art audiovisual technology and luxury suites. Students learned about the stadium's sustainable design features and its commitment to environmental responsibility, gaining insights into the intersection of sports and sustainability.

The locker rooms of the Chargers and LA Rams were the highlight of the tour for many of the students who appreciated the opportunity to walk in the footsteps of their favorite athletes and envision themselves as part of the action.

At the end of the tour, many of the students said they left SoFi Stadium with a newfound appreciation for real estate, the world of sports and entertainment and the teamwork required to create such a monumental project.

Chung, says these types of tours provide students with first-hand knowledge about real estate and its impact on local and regional communities. "A primary goal of the real estate center and program at Nazarian College is to provide hands-on experience for students," Chung says. "Trips such as the one we took to SoFi Stadium bring real-life experiences to students and can spark interest in real estate appraisal, finance, investment and development, among other real estate careers."

The trip was sponsored by the college's Real Estate Center of which Chung serves as co-director. He says that the center is planning additional field trips for the next semester.

For more insight into student events follow �鶹AV Nazarian on Instagram.

Admitted Matadors Day Spring 2024

andrea.baylian@csun.edu — Thu, 02 May 2024 22:43:56 +0000

May 2, 2024

The Nazarian college received a large number of campus visitors including prospective students, families and community members, who gathered to experience the dynamic programs offered by our institution.

Throughout this month, California State University, Northridge has welcomed an unprecedented number of visitors to campus, reflecting a significant increase in interest and engagement with our university. From guided tours to breakout sessions and campus activities, visitors on Admitted Matadors Day had the opportunity to immerse themselves in the diverse academic, cultural, and social life at California State University, Northridge.

With over 450 students in attendance for the Nazarian College, it highlights the growing reputation as a destination of choice for students seeking a transformative Business education experience. With state-of-the-art facilities, world-class faculty and a supportive campus community, the Nazarian College offers an unparalleled environment for academic and personal growth. “I was impressed by the enthusiasm and excitement of the prospective students and their families. At the Nazarian College we are committed to providing an inclusive and welcoming environment in which all students can thrive and succeed." stated Dr. Lowenburg, Associate Dean of the Nazarian College.

Prospective students and families who visited �鶹AV had the opportunity to:

Explore our facilities, student organizations,
Meet with faculty, staff, academic advisors, student organizations and current students to learn more about academic programs, extracurricular activities, and support services.
Experience the vibrant campus life through guided tours and breakout information sessions.
Discover the diverse range of academic programs offered.

The Nazarian College is committed to welcoming visitors and providing them with the information and resources needed to make informed decisions about their educational future. We look forward to continuing to showcase the unique strengths and opportunities that the Nazarian College has to offer.

Nazarian College’s Beta Gamma Sigma Chapter Welcomes Top Business Students as New Inductees

pam.russell@csun.edu — Fri, 23 Feb 2024 23:56:40 +0000

February 23, 2024

Nazarian College of Business and Economics recently welcomed 51 students to the college’s Beta Gamma Sigma chapter during a recognition ceremony at Bookstein Hall.

Chandra Subramaniam, dean of Nazarian College, Faculty Advisor Valerie Flugge, and Student President Leo Orellano presided over the event.

In his remarks, Dean Subramaniam congratulated the students on their academic achievement and membership in the prestigious business honor society.

“This recognition is a testament to the hard work and dedication you have shown toward your studies,” Subramaniam said, adding that he was pleased that the chapter continues to grow.

“Under the excellence guidance of Professor Valerie Flugge, who serves as faculty advisor, and the assistance of Student President Leo Orellano, our chapter has attained ‘Highest Honors Status’ for the past several years,” said Subramaniam. “This is the most prestigious level of recognition that a chapter can receive and is a tremendous accomplishment.”

Membership in Beta Gamma Sigma is offered only to students from the top 5 percent of business schools, like the David Nazarian College of Business and Economics, that have been accredited by AACSB International—the Association to Advance Collegiate Schools of Business. Only undergraduate students whose academic records place them in the top 10 percent of Nazarian College and who also have a 3.8 G.P.A. or higher are eligible to join. Graduate students must be in the top 20 percent of their class.

“It is such a joy to celebrate our students who have worked so hard and have excelled academically,” says Flugge. “Beta Gamma Sigma is not just a resume builder. Membership will allow these students to network internationally and continue to build the skills necessary to have a successful and fulfilling career.”

Nazarian College Receives AACSB’s “2024 Innovations that Inspire” Recognition

pam.russell@csun.edu — Mon, 12 Feb 2024 18:30:01 +0000

February 12, 2024

AACSB International—the world’s largest business education alliance—today named David Nazarian College of Business and Economics to an exclusive group: its Innovations That Inspire member spotlight program. Nazarian College is one of only 26 business schools worldwide to receive the recognition in 2024.

The annual program recognizes institutions from around the world that serve as champions of change in business education. In 2024, the highlights feature unique ways that business schools are leveraging innovation to drive new value for the communities they serve. These schools are leading boldly to enable equitable access, empower problem-solvers, design timely curricula and credentials, deploy adaptive learning methods, create new knowledge, and develop societal impact leaders.

AACSB International is recognizing Nazarian College for its “Professional Education Beyond a Degree” initiative, which combines college degrees with professional skills certifications to help graduates enter the workforce and secure better jobs.

“In a world facing social, economic and technological challenges, business schools are innovating to develop powerful solutions. Nazarian College exemplifies the unique ways that business schools create value and impact for their stakeholders,” says Lily Bi, AACSB president and CEO. “Through bold leadership and innovation, Nazarian Collegeis contributing to a better world, demonstrating the important role business schools play in our society.”

Chandra Subramaniam, dean of David Nazarian College of Economics and Business, says the college is honored to be recognized by AACSB International for its commitment to deliver more value to college students and employers through its “Professional Education Beyond a Degree” initiative.

“College degrees train students to think critically, develop intellectually and prepare for lifelong learning,” says Subramaniam. “We also want to prepare students with the immediate skills they may need to enter the job market. An industry certification allows that to happen.”

The college offers professional certifications and micro-credentials through its Career Education and Professional Development Center or CEPD.

Bob Sheridan, executive director of CEPD, says this unique combination is not offered by many colleges across the U.S.

“Our program marries skills-based certifications to the academic process,” says Sheridan. “The value of a degree combined with professional certificates and micro-credentials—which we offer at no additional cost to our students—is clear. Students are ready to hit the ground running, and employers have access to a college-educated workforce with the skills to immediately enter the job market.”

Now in its ninth year, the Innovations That Inspire initiative has highlighted 240 business school efforts that exemplify forward-looking approaches to education, research, community engagement, entrepreneurship, leadership, and diversity and inclusion.

More insights and examples are available at aacsb.edu/innovations-that-inspire.

Business Law Professor and Her Husband Create Social Justice Scholarship Endowment

kelly.smith@csun.edu — Mon, 17 Oct 2022 16:16:35 +0000

October 17, 2022

Business Law Professor, Valerie Flugge Goyer and her husband, Jeff Goyer have created the Jeff and Valerie Goyer Social Justice Scholarship Endowment in the Department of Business Law in the David Nazarian College of Business and Economics.

The endowment will provide annual scholarship awards for a junior or senior enrolled in the College’s Department of Business Law.

“We decided to create this endowment to support students with experience or interest in community service or social justice,” said Mr. and Mrs. Goyer. “We are fully committed to these issues and wanted to provide students with an opportunity to pursue their passion in these areas and make a difference in society.”

�鶹AV Valerie Flugge Goyer

Valerie Flugge Goyer is a Los Angeles based attorney, and after several years as adjunct faculty in the Department of Business Law, has joined as a tenure-track faculty in the David Nazarian College of Business and Economics. Valerie received her J.D. from the University of Southern California Gould School of Law and has spent more than 30 years as a litigator in private practice, specializing in business disputes, including breach of contract, unfair competition and copyright infringement.

�鶹AV Jeff Goyer

Jeff Goyer is a Construction Coordinator for a multitude of highly acclaimed films and television series. Jeff received his Bachelor of Arts in Technical Theatre from Columbia College in Chicago.